Ellis Cannon Sports Business Report: March 11, 2011
If you thought Mario Lemieux got the attention of the higher-ups in the National Hockey League by recently threatening to walk away from the sport in light of what he considered poor handling of violence, wait until you hear about a threat delivered by a major NHL sponsor. Agree or disagree, there's a message being sent. Ellis takes a look at the positives - and possible negative ramifications - that may arise from sponsors having that sort of influence in professional sports league's affairs. You may be surprised, so listen or download the podcast, presented by the Pennsylvania Cyber Charter School, now!