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Tuesday June 25 2019
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The Ellis Cannon Sports Business Report from Radio PA: Soft Butts at ND and Michigan

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Seat cushions at football games are not breaking news; you may take one with you to every high school game you attend. But they are a big deal at Notre Dame and Michigan - which are now making them available at their houses. Actually, it wasn't as easy as you think - and don't think about advertising on them. I mean, this is Notre Dame and Michigan. You can do that at some other schools, but not South Bend and Ann Arbor. Think about that - what a great country. Nothing like being able to do commerce by putting ads upon something you don't even see - because you're sitting on it! Ellis has all the details in today's podcast.

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